Hey Semrush Team,
Here’s a presentation
just for you!
Hi, I’m Nané—a designer driven by the beauty of simplicity and the power of bold, human-centered ideas. My background spans product design, UX strategy, and creative direction, blending systems thinking with emotionally engaging experiences that leave a lasting impact.
Semrush’s mission to empower digital growth through smart, data-driven tools deeply resonates with me. As both a designer and founder, I’ve built products from the ground up, led cross-functional teams, and shaped experiences that balance intuition with strategy. I’m excited by the opportunity to bring this perspective to Semrush and lead design that’s not only seamless and scalable—but also purposeful, inspiring, and rooted in real user needs.
Short
About me
I started my journey as an architect, but my true passion led me to the world of graphic design. For as long as I can remember, I've been passionate about logos and visual identities. There’s something magical about distilling a complex idea into a simple, powerful symbol. My design journey isn’t just about crafting beautiful logos and visual identities—it’s also about embracing innovation and entrepreneurship.
This journey took an exciting turn when I co-founded D'efekt—an app that merged art with technology, allowing users to create unique videos and photos with motion and sound-reactive effects. D'efekt quickly caught the attention of the global community, including Apple, which invited us to their Entrepreneur Camp. It was an incredible experience that ultimately led to the app being acquired by PicsArt.
Now, I’m channeling that same energy and creativity into four new apps, Tanuma, Foli, Damm, and Mango each designed to engage the senses, soothe the soul, and inspire connection at the intersection of art and technology.
While founding and leading these projects has been deeply rewarding, I’m now excited for a new challenge. I’m ready to bring my design leadership, systems thinking, and product vision into a larger, data-driven ecosystem like Semrush—where design plays a key role in helping millions grow, connect, and succeed.
The same short about me but visually ;)
Tanuma
is not
just an app
Tanuma is a transformative experience that shifts your perception, turning the noise of everyday life into a calming and immersive journey. By blending sound and visuals, Tanuma creates interactive worlds that change with your touch, turning ordinary moments into extraordinary.
As a co-founder and designer, I’ve crafted Tanuma with a focus on simplicity and elegance. My aim was to create an app that feels like a breath of fresh air—a gentle reminder to slow down and find joy in the present moment. Tanuma is a reflection of my commitment to using design as a means to inspire and uplift.
Your Sound
Your Story
Your Journey
Damm is about the art of deconstructing music, enabling users to peel back the layers of their favorite tracks and weave them into something new. With a special focus on folk music and cultural heritage, Damm serves as a bridge between tradition and modern creativity, highlighting the diverse soundscapes of various regions.
In my role as co-founder and designer, I’ve infused Damm with a minimalist design that makes complex musical exploration feel effortless. My goal was to create an app that not only entertains but also educates, allowing users to connect with the roots of music in a visually engaging and intuitive way. Damm is where my passion for design and cultural preservation come together in harmony.
D'efekt (now EFEKT) is an innovative app that allows you to create unique videos and photos with movement and sound reacting effects.
As the co-founder and designer, I envisioned D'efekt as a bridge between creativity and technology. My approach was rooted in simplicity, making the app accessible yet powerful, allowing users to effortlessly bring their artistic visions to life. D'efekt gained global recognition for its seamless blend of innovation and artistry, marking a milestone in my journey of turning complex ideas into intuitive, engaging experiences.
Over the past 15 years,
I’ve had the privilege of designing logos
that capture the essence of diverse brands, cultural and educational projects
Each logo tells a unique story, distilled into a simple, powerful symbol
that stands the test of time.
Now Semrush,
Why?
Joining Semrush isn’t just a new opportunity—it’s a chance to shape tools that empower millions of professionals to grow, compete, and succeed in the digital world. I’ve long admired Semrush’s ability to turn complex data into actionable insights through clean, intuitive design. That balance of power and clarity reflects my own approach—strategic, scalable, and deeply human.
With experience leading design across complex systems and building products from the ground up, I’m excited to join a team that values innovation, collaboration, and impact. I see Semrush not just as a place to grow, but as a platform where design can truly drive transformation—simplifying decisions, inspiring confidence, and delivering real value to users.
