Hey Playrix Team,
Here’s a presentation
just for you!
Hi, I’m Nané—a designer driven by the beauty of simplicity and the power of emotionally rich, human-centered ideas. My background spans product design, UX strategy, and creative direction, blending structure with storytelling to craft experiences that resonate.
Playrix’s ability to build immersive, visually striking worlds deeply inspires me. As both a designer and founder, I’ve built products from the ground up, led creative teams, and shaped interfaces that are intuitive, playful, and meaningful. I’m currently based in Yerevan, hold French citizenship, and am open to relocating—ideally to Cyprus—so there would be no visa limitations. I’m excited by the opportunity to bring this perspective to Playrix—to help create experiences that stay with players long after the game ends.
Short
About me
I started my journey as an architect, but my true passion led me to the world of graphic design. For as long as I can remember, I've been passionate about logos and visual identities. There’s something magical about distilling a complex idea into a simple, powerful symbol. My design journey isn’t just about crafting beautiful logos and visual identities—it’s also about embracing innovation and entrepreneurship.
This journey took an exciting turn when I co-founded D'efekt—an app that merged art with technology, allowing users to create unique videos and photos with motion and sound-reactive effects. D'efekt quickly caught the attention of the global community, including Apple, which invited us to their Entrepreneur Camp. It was an incredible experience that ultimately led to the app being acquired by PicsArt.
Now, I’m channeling that same energy and creativity into four new apps, Tanuma, Foli, inui, and Mango each designed to engage the senses, soothe the soul, and inspire connection at the intersection of art and technology. Alongside that, I co-founded 7x3, a design studio focused on crafting bold, meaningful visual identities and digital experiences for brands and creators around the world.
While founding and leading these projects has been deeply rewarding, I’m now excited for a new challenge. I’m ready to bring my design leadership, creative vision, and storytelling sensibility into a world like Playrix—where imagination, emotion, and visual excellence come together to create unforgettable game experiences for millions of players.
The same short about me but visually ;)
Tanuma
is not
just an app
Tanuma is a transformative experience that shifts your perception, turning the noise of everyday life into a calming and immersive journey. By blending sound and visuals, Tanuma creates interactive worlds that change with your touch, turning ordinary moments into extraordinary.
As a co-founder and designer, I’ve crafted Tanuma with a focus on simplicity and elegance. My aim was to create an app that feels like a breath of fresh air—a gentle reminder to slow down and find joy in the present moment. Tanuma is a reflection of my commitment to using design as a means to inspire and uplift.
Your Sound
Your Story
Your Journey
Damm is about the art of deconstructing music, enabling users to peel back the layers of their favorite tracks and weave them into something new. With a special focus on folk music and cultural heritage, Damm serves as a bridge between tradition and modern creativity, highlighting the diverse soundscapes of various regions.
In my role as co-founder and designer, I’ve infused Damm with a minimalist design that makes complex musical exploration feel effortless. My goal was to create an app that not only entertains but also educates, allowing users to connect with the roots of music in a visually engaging and intuitive way. Damm is where my passion for design and cultural preservation come together in harmony.
D'efekt (now EFEKT) is an innovative app that allows you to create unique videos and photos with movement and sound reacting effects.
As the co-founder and designer, I envisioned D'efekt as a bridge between creativity and technology. My approach was rooted in simplicity, making the app accessible yet powerful, allowing users to effortlessly bring their artistic visions to life. D'efekt gained global recognition for its seamless blend of innovation and artistry, marking a milestone in my journey of turning complex ideas into intuitive, engaging experiences.
Over the past 15 years,
I’ve had the privilege of designing logos
that capture the essence of diverse brands, cultural and educational projects
Each logo tells a unique story, distilled into a simple, powerful symbol
that stands the test of time.
Now Playrix,
Why?
Joining Playrix isn’t just an exciting opportunity—it feels like a return to something I’ve always been drawn to. I’ve been fascinated by games for as long as I can remember, and I’ve even tried designing a few myself. One of those early ideas eventually became D’efekt, while another is still a dream I hope to bring to life one day.
I’ve always admired Playrix’s ability to create rich, emotionally engaging worlds through stunning visual design. That harmony of storytelling, imagination, and impact mirrors my own approach—intentional, playful, and deeply human. I’m excited by the chance to contribute to a team that values craft, collaboration, and creativity at the highest level.
